|
NETFLIX Free Resources
The company also expects...
The company also expects to report better-than-anticipated fourth quarter churn Jan. 15, when it releases its financial results. Dec. 4, the company also lowered its guidance for churn to 6.6 percent from a prior 7 percent.
Sequentially, subscriptions grew 15 percent versus the third quarter, the company said.
Of the 857,000, 796,000 or 93 percent were paying subscribers and the remaining 7 percent were new trial subscribers. According to the company, 88 percent of subscribers in fourth quarter 2001 were paying subscribers. In last years third quarter, 95 percent of the total represented paying subscribers and the rest were new trial subscribers, the company said.
The bump in new trial subscribers jumped in the fourth quarter compared to the third because of the seasonal growth in their numbers late in the year-end period.
Household penetration in the San Francisco Bay area, where the company is headquartered, jumped to 3.8 percent in the fourth quarter compared with 3.5 percent in the third quarter and 2.1 percent fourth quarter 2001. In the rest of the country, household penetration averaged 0.73 percent in the fourth quarter, up from 0.63 percent in the third quarter and 0.39 percent in fourth quarter 2001.
|
