|
NET FLIX Free Resources
* Blockbuster, which lac...
* Blockbuster, which lacked a click and mortar strategy, could not compete with ease of selection, delivery, and opportunity to up-sell to a purchase.
* Internet selection was more than a convenient shopping tool. It allowed personalized presentation based on user preferences and data mining technology.
* Using the post office infrastructure for delivery provided an inexpensive and reliable shipping method for Netflix, and added convenience for the customer.
* Transaction models that included recurring monthly delivery, with the opportunity of a "spot buy" with no pressure, created a "passive shopping" model.
* Relationships with film producers created a model for direct distribution of first run movies much sooner than current rentals. This helped Netflix edge out other rental brands, and additional revenues for film producers.
* Theatres became a preferred method of advertising the Netflix service, and added revenue to a film from avid movie patrons, rather than cannibalizing ticket sales.
* Netflix built a strong base for broadband delivery in selected markets, and possibly direct view on subscription model, becoming a true "Netflix" brand.
* Database mining and direct email marketing was based on a much better view of the customer, and predictive trends based on aggregate rental and purchase trends.
|
