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NET FLIX Free Resources
* Ordering through a cen...
* Ordering through a centralized and regional warehouse mechanism created efficiencies similar to what Amazon developed. Mail order catalog systems would be difficult for movies, but using the Internet let people both order and pay online.
* Customization and personalization allowed Netflix users to save lists of preferred movies. As they became available, those films were delivered based on priority.
* Partnerships were a key strategic focus for Netflix. It was clear that paying upfront and buying movies at market cost would tie up both cash and inventory. Alliances with movie studios would give them a share of profits and equity, and a new distribution channel for film content throughout the product lifecycle.
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