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NETFLIX Free Resources
The service, called DVD ...
The service, called DVD Subscription Pass, is geared toward frequent movie renters and film buffs irked by late fees--the same target audience as Internet rental agency Netflix, which delivers DVDs to subscribers through the U.S. mail. Netflix customers can keep a limited number of DVDs for as long as they want for $19.95 a month, and there are no late fees.
Blockbuster's service is based in stores, with customers allowed to rent an unlimited number of DVD films per month for a flat rate, without the hassle and cost of late payments. With two options--$19.99 to take out two films at once or $24.99 for three--Blockbuster customers can return for more movies as often as they like, until the 30 days is up. If movies are not returned in that time, late fees will apply.
However, the company is playing with different pricing models and products in various cities, said Blockbuster spokeswoman Karen Raskopf. The company will decide whether or not it will introduce subscriptions nationally in the next two months.
"It differs from mail-order," Raskopf said. "We look at that and say, 'That's a niche market'--most people decide to rent the day of. This (service) gives you the ability to go to the store and get the product you want. So you have that immediate satisfaction, but you don't have to have the worry about extended movie fees."
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