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NET FLIX Free Resources
* Partnerships: Negotiat...
* Partnerships: Negotiating contracts with movie studios was key to owning a content channel, if only to lessen the delay from the debut of a first-run film to its availability in DVD format. For some users willing to pay a premium, this was even a preferred consumer format once copyright technology was enhanced.
* Adult and mature content: Since the entire system of ordering and fulfillment was private from end-to-end, a significant fraction of consumers who watched adult, gay and lesbian films migrated to the service. Content was always kept tasteful to ensure that the Netflix brand was never confused with a pure-play adult channel.
* Serve Businesses: Training videos, inspirational videos and other business-oriented videos were added to the stock of material, and a business category was created that also included technical training and online educational material.
* E-learning for schools: Many teachers realized that renting DVDs for class lessons, or renting to own the more successful material, was both a cost-effective and more efficient method of staying current with instructional and educational material.
* Foreign markets: Both non-US markets and domestic appetites for foreign film were served by a larger inventory. Given the ability of DVDs to play in multilingual format, this was both a natural extension and growth focus. Asia Pacific and European markets added significant growth revenues to Netflix.
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