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NETFLIX Free Resources
1. Building a robust Web...
1. Building a robust Web architecture that supported the ideal selection and fulfillment experience of discerning Internet patrons
2. Developing key business alliances with content providers in film and television sectors, and with merchandisers of DVD hardware
3. Leveraging best practice skills in direct and database marketing, and creating a fluid means to blend discovery processes with transaction models into transparent cross-sell and up-sale strategies
Netflix began its quest by blending the consumer's desire to gain access to first run movie content without the traditional 9 to 12 month delay into traditional rental sectors, specifically by building alliances with major film producers. Netflix would offer its subscribers access to first run movies in 90 days, edging out traditional rental brands, and Blockbuster in particular. Using the same strategy, Netflix cut a key deal with HBO to merchandize the most popular seasonal entertainment in DVD format, splitting the additional revenues with producers. Both these deals extended the participant chain in the PTP value framework from original producer to end user, capturing the purchase interest while the affinity for the entertainment was the highest.
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