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NET FLIX Free Resources
* Customers enjoyed the ...
* Customers enjoyed the privacy of ordering films in genre that they might not order in a physical setting, including gay and lesbian and adult film material.
* Sample trailers burned on CD with built in order codes allowed customers to effortlessly preorder videos. Trailers were targeted based on user preferences.
* Netflix extended DVD material to repackage first run television, especially HBO, which extended revenues for content producers, and virtually wiped out VHS.
* Netflix built relationships with music labels to extend their brand into music and custom-burned CDs, bringing final resolution to the Napster phenomenon.
* Careful analysis of hybrid buying patterns showed that kiosks in retail outlets, partnering with BestBuy, allowed for in store selection of films with a value added service of physical browsing but having delayed home delivery.
Strategy Evolved
Having successfully launched a new Internet service and brand, the vision of Netflix was to offer both personalized and standard content through broadband or physical medium, and evolve from movies to music and then to syndicate text content. This strategy leveraged the value proposition of convenience and selection with the natural extension from film to music and then books as entertainment. Launching "books on disk" as a subscription model was coupled with personalizing and encapsulating news content in technology and other fields where consumers wanted to stay current in a field, had little time to read, but had time to listen.
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