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NET FLIX Free Resources
Strategy Mana...
Strategy Managed
Launching an Internet brand is difficult enough, but as Netflix deployed their new service, both the Web and the physical competition shifted to adjust to their presence.
On debut, a number of daily challenges and other issues surfaced and were dealt with effectively. Additional reality checks followed with fine-tuning of operations to help keep Netflix ahead of the competition and on track with the long-term vision of personalized content sent through hybrid broadband and physical media.
Critical infrastructure had to be managed to keep customer service and expectations at "Internet levels" congruent with Amazon.com. Most importantly, Netflix managed their strategy to evolve from an effective solution for video rentals, to music, and finally to syndicated text content delivered in digital formats. Netflix extended the value chain marginally from the original producer of the content to the end user with only Netflix in between.
Managing the operations infrastructure, and more importantly, data mining of customer information, was key to a successful business. Product development was also critical to growth and evolution. In conjunction with HBO, Netflix introduced DVD formats for first run television series within 90 days of season endings, capturing interest while it was strongest, and replacing "repeats". This allowed forward continual development on new series and segments, often short run series, as distribution of DVDs proved more appealing to consumers than waiting to see a missed or enjoyed episode.
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